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California Notice at Collection

Last Updated: October 19, 2026

Welcome to our website https://www.rockheating.com/. This Notice at Collection (“Notice”) provides California consumers with timely notice before or at the time when we collect Personal Information from you. In this Notice, we explain the categories and sources of Personal Information we collect and how we use, share, disclose and protect that Personal Information. 

For more information about our privacy practices, please visit our Privacy Policy. Any capitalized terms used in this Notice but not defined have the meaning provided in the Privacy Policy.

WE MAY MODIFY THIS NOTICE AT ANY TIME. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE WEBSITE.

If you are a California resident and would like to submit a request to opt out of the selling or sharing of your Personal Information, please visit Privacy Preferences/Opt-Out

  • WHAT IS PERSONAL INFORMATION?

"Personal Information” means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information excludes publicly available information and aggregated or deidentified information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer.

  • CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We may collect the following categories of Personal Information from you:

Category

Examples

Is This Category of Personal Information Shared for Cross-Contextual Behavioral Advertising?

Retention Period

IdentifiersFull name; mailing address; billing address; Internet Protocol (“IP”) address; email address; and telephone number.

Yes

While you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.

 

Customer Records

Name; address; telephone number; and consent to messaging.

Note: When you make a purchase using a credit or debit card, that information is provided directly to our third-party Payment Processor (as defined in Section 4). The Payment Processor will send us the last 4 digits of your credit or debit card number to facilitate future transactions. If a customer provides credit card information to us verbally, we will input that information directly into our Payment Processor’s platform.

No

We do not directly retain credit or debit card numbers. We retain the last four digits of your payment card number for so long as you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.

 

Commercial InformationRecords of estimates you received; products or services you purchased, received, or considered; purchasing history; invoices; warranty records; and content of texts, emails, or survey answers you send to us.

Yes

We retain this information for so long as you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.

 

Internet ActivityInternet or other electronic network activity information including browsing history, search history, your IP address, time zone, cookie ID, browser type, internet service provider, device ID, operating system, and information regarding your interaction with our Website, such as referring links, the websites you visit before and after visiting the Website, mouse movements, and the date and time of your visit.

Yes

We retain this information for so long as required for a business or legal purpose.
Imprecise Geolocation DataCity, state, zip code, and country (based on your IP Address).

Yes

We do not retain this information.
Audio and Video Recordings

We may use a third-party software tool to take pictures and make video and/or audio recordings in or outside your home or property to aid in preparing an estimate, performing repairs or remodeling services, to consult with third-party service providers, or to collect information necessary for us to perform the Services and demonstrate that we have completed the Services.

We may use third-party service providers to record customer service calls. Please see Section 8 for additional information regarding call recordings.

We maintain security videos in our business locations where tools and supplies are maintained.

We use cameras in our trucks for safety purposes.

No

We retain this information for so long as we maintain a business relationship with you; and for so long as required for any other business or legal purpose.

Professional or Employment Information

Professional or employment-related information that you provide when you apply for a job with us or when you are hired for a position with us.

No

As required by law.

Educational Information

Education-related information, including information you provide when you apply for a position with us.

No

As required by law.

Inferences

Inferences drawn from other categories of Personal Information we collect are used to create a profile about your consumer preferences and purchasing tendencies.

Yes

While you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.

 

Sensitive Personal Information

Some types of Professional or Employment Information that we may ask for to facilitate your employment with us may be considered Sensitive Personal Information, such as a Social Security number or a driver’s license number.

No

As required by law.

  • PURPOSES FOR COLLECTING AND USING YOUR PERSONAL INFORMATION

We collect your Personal Information for the purposes described below:

Purpose

Examples

Categories of Personal Information

Customer Communications and Support

To answer your questions; provide customer service; respond to your request for an estimate; manage appointments; follow up on Services; handle concerns and feedback; service your customer account; and communicate with you about your account or our Services.

Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, and Inferences.

Facilitating Purchases

To facilitate and complete your purchase. We use a third-party, PCI-compliant payment processor (“Payment Processor”) to facilitate payments. When you make a purchase, your payment card information is sent directly to our Payment Processor.

Identifiers, Customer Records, and Commercial Information.

Providing, Scheduling, and Administering Services

To schedule and perform our Services; to confirm a Service location; to coordinate technician arrival windows; to prepare estimates; to send invoices; and to maintain product, service, warranty, and transaction records.

Third-Party Financing. We may offer you the opportunity to obtain financing for the Services through third-party lenders. If you choose to apply for or obtain such financing, any Personal Information you provide in connection with the financing will be submitted directly to the applicable lender and will be collected, used, disclosed, and otherwise processed in accordance with that lender’s privacy policy.

Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, and Imprecise Geolocation Data.

Operating and Improving Our Business

To run our day-to-day operations; manage our customer and vendor relationships; handle our accounting and reporting obligations; maintain our records; support our audits; evaluate our service quality; improve our training; refine our pricing and offerings; share information with our parent company and our sister companies for operating our business and administrative purposes and to support the provision of our Services; and better understand demand for our Services.

Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, and Inferences.

Marketing and Targeted Advertising

To send you promotions, newsletters, membership offers, third-party financing offers, promotions, and information about our Services and the services of our parent company, and our sister companies that may interest you; and to serve you targeted advertising or cross-contextual behavioral advertising (together, “Targeted Advertising”).

Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation Data, and Inferences.

Operating Our Website and Performing Analytics

To operate, maintain, secure, and improve our Website; to analyze the operation and usage of our Website; and to understand how visitors use our Website.

Identifiers, Internet Activity, and Imprecise Geolocation Data.

Security and Monitoring

To protect our IT systems, offices, property, vehicles, and data; to investigate security incidents; to prevent fraud, theft, and unauthorized access to our IT systems; to support safety measures; to monitor office locations or service interactions where allowed by law; and to support employee, customer, and workforce safety and security.

Identifiers, Customer Records, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, and Sensitive Personal Information.

Recruiting and Employment Purposes

To receive and review applications, communicate with candidates, verify qualifications, schedule interviews, manage recruiting and onboarding, administer payroll and benefits, provide training, confirm licensing and certifications, perform background checks, drug screening, and other employment-related processes, subject to applicable law.

Identifiers, Professional or Employment Information, Educational Information, and Sensitive Personal Information.

Legal Purposes and Protection of Rights

To comply with our legal obligations; respond to subpoenas, court orders, or regulatory requests; enforce or apply our Terms of Use or other agreements; to protect our rights, property, and safety and those of others; to obtain legal or business advice; and to investigate, bring or defend claims.

Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, Imprecise Geolocation Data, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information.

Business Transactions

To evaluate, negotiate, and complete a merger, acquisition, change of control, financing, reorganization, bankruptcy, sale of assets, or other similar business transaction (a “Business Transaction”); to share relevant records for due diligence and transition planning in connection with a Business Transaction; and to transfer Personal Information in connection with a Business Transaction.

Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information.

  • OPT-OUT REQUESTS

We do not sell Personal Information for monetary compensation. However, we may “sell” or “share” certain categories of Personal Information for cross-contextual behavioral advertising or analytics purposes as defined under California Consumer Privacy Act (“CCPA”).

If you are a California resident and would like to submit a request to opt out of the selling or sharing of your Personal Information, please visit Privacy Preferences/Opt-Out 

  • CHANGES TO THIS NOTICE

We may update this Notice from time to time. The effective date of the most current version will be posted at the top of this Notice.

  • CONTACT US

If you have any questions regarding this Notice, please contact us using the information below:

Phone: 1-855-216-1006

By E-mail: privacy@homeservicesprivacy.com